Meta and Google ads for businesses that already have something that works — we just need the right people to see it, profitably, repeatably, without burning cash on "awareness."
I don't take on accounts without product-market fit. Period. Ads amplify what's already there — if the offer doesn't convert organically, paid traffic will only surface that problem faster and more expensively.
The operators I work well with look like this: you have a product or service that already makes money. You've made sales without ads — from referrals, organic reach, word of mouth, anywhere. You know who your buyer is because they've already bought. Now you want to scale that — without the dashboard gymnastics most agencies hide behind.
If you're pre-revenue and hoping ads will prove the concept: we should not work together, and the discovery call will save us both some time.
In 2026, targeting is mostly a solved problem — the algorithms are better than any manual audience you'd build. What moves ROAS now is creative: hooks, angles, lengths, framings. We test creative weekly, because nothing else matters at the same magnitude.
Most accounts I audit are a wreck: overlapping audiences, zombie campaigns, twelve-year-old pixels, conversion events firing on page load. I rebuild the account cleanly on week one. Everything downstream gets easier.
Weekly report, plain English, no screenshot of Ads Manager. What we spent. What it made. What we changed. What we're changing next. If a line in the report doesn't help you decide something, it doesn't belong in the report.
Most agencies either iterate too slowly (monthly optimizations) or react too fast (pausing ads with two days of data). I iterate weekly on creative and targeting, but judge performance on a thirty-day window — because anything shorter is noise pretending to be signal.
Full forensic of your ad account, pixel, conversion events, current creative library, and your landing pages. You get a written audit regardless of whether we move forward — if you decide not to work with me, you keep the document.
We map the three-to-five core angles worth testing — hooks, pains, promises — pulled from your actual customer language (reviews, support tickets, sales calls) rather than invented in a brainstorm. Brief goes to your creative team or my freelance network, your call.
Account restructure goes live: consolidated campaigns, proper conversion tracking, exclusion architecture, bid strategies aligned to your actual margin — not Meta's default. First creative batch in market.
Monday creative review. Tuesday changes go live. Friday report in your inbox. Month-end strategic session where we zoom out and decide what to double down on, kill, or test next. Simple cadence. Compounds fast.
After the first 90 days, we can move to a hybrid model — a smaller base fee plus a performance kicker tied to ROAS above a floor we agree to. I don't offer that on day one because I need to know your margins and market before putting my fee in a blender.
I don't publish the fee on the website — your current spend, complexity, margins, and goals all move the number materially, and a number without context is just a prop. We scope it honestly on the strategy call. No "custom enterprise" fog, no lock-in after the first 90 days.
Two-account max at any time. That cap is why this works — and why I'll sometimes tell you there's a waitlist.
Thirty free minutes. Bring your ad account, your current metrics, and your actual goal. I'll look at it live and tell you what I see. If we shouldn't work together, you'll hear that too — and you'll still walk away with notes.